How One Landlady Used OnlyFans and Craft Beer to Keep Her Pub Afloat
Lauren Beers, a 32-year-old landlady from Huddersfield, made headlines last year when she turned to adult subscription platform OnlyFans to help keep her pub, the Waggon and Horses, from closing its doors. Despite her best efforts, including charging £12 a month for access to her saucy content, financial pressure eventually forced her to shut down the business.
But Beers refused to give up on her dream. Instead, she partnered with a local brewery to create a limited edition beer called “Lauren Juice” under the name OnlyCans. Beers gained inspiration from her favorite craft beer, “Elvis Juice” made by Brewdog, and worked tirelessly with the brewery to develop a product that she could be proud of. “The beer will be available on the brewery’s website in August – just in time for the FIFA Women’s World Cup,” she said.
Beers hopes that her beer range will help to spread the word about her struggle and encourage people to support her efforts. “We’re fighting to stay open, as the pub is a dying British tradition and we have staff who will lose jobs if we close,” she explained. “I’ve had a few followers message me to say they want to help me keep my pub open but they do not have an OnlyFans account – so I thought why not create a beer to get the word out which people can buy online and enjoy from anywhere in the world.”
The rising cost of energy bills has put many pubs and breweries at risk of closure, and Beers’ story is a testament to the resilience and ingenuity of small business owners in the face of adversity. Despite the challenges she has faced, Beers remains committed to her pub and her customers, and her passion for the craft beer industry has inspired many to support her cause.
As Brewdog CEO James Watt once famously said, a pint of Punk IPA beer would cost £27.50 if prices were put up in line with rising energy bills and a burger and chips would set people back “about £48.75” if prices matched the rising costs that businesses were currently absorbing. The fact that Beers has been able to create a product that is affordable and accessible to everyone is a testament to her commitment to the pub industry.
In conclusion, Lauren Beers’ story is a testament to the resilience, determination, and creativity of small business owners in the face of adversity.
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